• What is the essence of brand/product?

• (Taste, quality, Organic, gluten-free, carb-free, Kosher, flavors, value, etc..)

• Evaluate size, costs, and “look”

• Determine what differentiates your product from the competition

• Leverage your competitive advantages

• Review everyday pricing relative to your competition

• Determine the best pricing model to maximize margin for you while providing value for your customers

• How to determine what your current GM% is?

• What is the right GM% for your brand?

• Create a promotional calendar to compete with other brands in your category

• Incorporate ways to educate and increase consumer awareness about your brand

• Make sure your promotions get to the consumer and not only the retailers and distributors

• Develop a plan to manage your brokers (if you have them), they are your promoters as well

• Social Media

• Demo’s

• Which retailers will you target?

• What category or type of retailer is best for your products?

• How will your product be merchandised? (sorry, I messed up the size)

• Shipper/Display/End Cap----Goal is to get more eyes on your product!!